Content Development

In content development, I came across several believes (beliefs) and philosophies regarding it. Some are rigid or regimented. Some are simply too fluid. I personally like the ones which are organic and evolving.

Before we go deeper, lets make a simple set of terms of reference.

What is content? Let me give some examples of content.

Google’s endless list of links after a search. Not the server.

The hot coffee and not the cup.

The TV show and not the TV set.

The songs and not the CD.

Goods in a shop but not the shop.

The soup and not the can.

Articles in newpapers and NOT the paper.

Of course, content needs the packaging to hold and deliver it but the package isn’t the reason we buy things. We buy a can of soup for the soup and not for the can.

The difference between content and packaging is very clear now. So lets see the most important factor related to content.

Contents are for whom? Our audience.

• Our Clients
• Our Fans
• Our Staff
• Our Bosses
• Our Subordinates
• Our Partners
• Our Vendors
• Our Contractors
• Our Marketeers
• Our Trainees
• Our Viewers
• Our Listeners

Yup. These people can give us the break we need or break us into pieces. So, they are very important to us. No exception. In business or at work, content is always about satisfying our audience. So, we must factor them when developing content.

Lets recap.

1. Know the difference between content and the packaging.

2. Our audience is the most important factor in content development.

Soon, I’ll give examples of projects in various environments such as TV stations, Publishing Houses, Web site development units, Business Presentations, Exhibitions, Conferences and many more.

I welcome all constructive comments. So, be sure that your email works because I have some interesting ebooks to give away.

I’ll be glad to link back to other blogs or websites (as long as they are clean from adult content, profanities and hate-mongering). Just email me.

Adieu.