What Readers Want

Hi,

Before you write and publish something, you need to ask yourself 2 important questions:
1) Who is it for? (target audience )
2) What is it for? (your message or objectives )

You have to answer your own questions well.

The reason is, before anyone buys a book or reads an article, he or she would normally ask 2 questions:
1) Is it for me?
2) Do I benefit from it?

If the content you're offering matches readers' need, then we're your potential buyers.

So, spend some time answering the 2 questions yourself. If you're able to answer yours, then they might answer ours, as well.

The ultimate question -> Will they buy it?

Buying decisions ( stickiness ) will finally depend on the quality of the content presentation. This refers to the editorial style, language, flow, structure, layout, format and supporting elements. Most readers prefer the KISS or reader-friendly.

P.S.
Attractive book cover is just an added flavour which may influence buying decisions a bit. But it is the least important factor.